Venue & Hotel
Hilton Mexico City Reforma
Av. Juárez 70, Colonia Centro,
Centro, Cuauhtémoc, 06010 Ciudad de México, CDMX, Mexico
Event Spaces: Don Alberto & Foyer (4th floor via elevator or escalators)
Hotel Check-in / Check-out
The hotel reception is located on the ground floor.
- Check-in: 3:00 p.m.
- Check-out: 12:00 p.m.
Badges/Registration
The registration area is located on the 4th Floor/Foyer, in front of the main session rooms entrance (Don Alberto 2).
Exhibitor Registration:
- Tuesday, September 23 | 1:00 p.m. – 5:00 p.m.
General Attendees:
- Wednesday, September 24 | 7:30 a.m. – 7:00 p.m.
- Thursday, September 25 | 8:00 a.m. – 3:00 p.m.
Registration Made Possible by
Parking
Valet parking is available at $12 USD / $220 MXN per car per day. No self-parking is available. During the conference, please allow extra time for vehicle drop-off due to traffic in the hotel area, so you don’t miss breakfast or the start of sessions.
Dress Code
Business casual. Meeting rooms are air-conditioned; a light jacket is recommended.
Weather
In September, Mexico City has warm and rainy weather, with temperatures ranging from 10 °C to 21 °C (50 °F to 70 °F). High humidity and frequent afternoon/evening showers are common. Light clothing, something warm for the evening, and an umbrella or raincoat are recommended.
Transportation from the Airport
Transportation to and from the hotel is the responsibility of the attendee.
- Benito Juárez International Airport (MEX): ~10 km from the hotel
- Felipe Ángeles International Airport (AIFA): also, an option for arriving in Mexico City
Breakfast
Start your day with a full breakfast, available during both days of the Conference starting at 8:30 a.m. Don’t be late, you won’t want to miss it!
Lunch
Lunch will be served in the main session area. Enjoy your meal while connecting with and exchanging experiences with other colleagues.
Day 1
Made Possible by
Day 2
Made Possible by
Mobile App
Download the free GBTA app to explore the full agenda, speakers, and event information in advance. The app is an essential tool for networking—you can interact with other attendees, send messages, schedule meetings with exhibitors, and more.
Download now:
Made Possible By
Agenda
AI-Powered Real-Time Subtitles for Language Translation
Follow every session in your preferred language with Wordly. Using your mobile device, you’ll get live subtitles and translations in more than 25 languages.
Made Possible by
Expo
The expo runs for two days, 11:00 a.m. – 2:00 p.m.
During expo hours, you will also find:
GBTA Zone – Our Connection with You
Meet us in person and discover how GBTA can support your professional growth. Learn about our regional initiatives and become part of them. We want to hear your ideas, feedback, and questions. (Running only during expo hours)
✨ Plus, get ready for the surprises we have for you!
Coffee Break
Coffee stations with snacks will be available during expo hours.
Made Possible by
Appointments
As an attendee, you can request a meeting with an exhibitor directly through the mobile app. Go to the exhibitors’ tab, select the company you’re interested in, and request a meeting with any of the available staff.
As an exhibitor, you can view and manage appointments through your Exhibitor Portal under the “Appointment” menu. Note: Only admins can manage appointment in the exhibitor portal. Questions? contact Magda Halim at mhalim@gbta.org
Opening Reception
Wednesday, September 24, after the main stage sessions, stay and join us for the opening reception. It’s the perfect opportunity to reconnect with colleagues and friends in a relaxed and welcoming environment—ideal for expanding your network and strengthening relationships.
Made Possible by
Water Bottles
To reduce disposable plastic and support our sustainability goals, reusable water bottles will be available (while supplies last). Fill them at the water stations located throughout the conference area.
Made Possible by
Social Media
We want to see what you enjoyed most and be part of your experience! Follow us on social media to stay up to date with event highlights and share your moments using #GBTALATAM25.
Download your promotional banners here, and promote your participation:
Connect with us on:
Photos – Access Your Personalized Gallery
Professional photographers will capture the best moments of the Conference. Using facial recognition technology, you can easily access and download your photos. Don’t forget to share them on your social media channels, tagging GBTA LATAM and using #GBTALATAM25.
Photos available starting 2:00 p.m. – Wednesday, September 24.
Steps to access your gallery:
- Access the photo album [here].
- Create your personal account.
- Enter the event code: LATAM25
- Take a selfie to personalize your experience.
- Explore all the photos you appear in and share your favorite moments.
We are delighted to welcome you to the GBTA LATAM Conference in Mexico City. If you have any questions, please contact us at latamevents@gbta.org.
Portuguese 
English